''Citizen Kane'' Review Essay Example | Topics and Well Written Essays - 750 words

''Citizen Kane'' Review - Essay Example The story begins with the protagonist as an old man on his death bed, alone in his expensive mansion without family or friends. As he utters his last word, â€Å"Rosebud†, a journalist sets out on a journey of investigation to discover the meaning of Kane’s last word. It is through this exploration, including interviews with family members and associates, that we are told the life story of Kane, from childhood as a member of a poverty stricken family, through to his move into the newspaper industry as he develops a position of huge and influential power within the medium as his personal life disintegrates. One of the most innovative and important techniques and aspects of the movie is its narrative techniques. The story is told through a series of flashbacks, and not necessarily in chronological order. In addition to this, the story is entirely non-linear in that it is told through the perspective and points of view of multiple characters (Cook, 2004). Such characters i nclude much older individuals who have different interpretations and opposing descriptions of the protagonist. This non-linear storytelling technique which incorporates multiple narrators, including unreliable narrators, was extremely innovative of the time. Though a few previous movies had attempted this to some degree, â€Å"Citizen Kane† exploited this technique and based the structure of the entire movie upon this strategy. This is an extremely effective device and very appropriate for this particular movie. As the character is presented as something of an enigma, this is reflected through the multiple, diverse perspective and views of the protagonist by the many people in his life. The audience never fully understands the charcter, his motivations, intentions, emotions and true desires. Just as the journalist becomes more confused with the more information he gets on Kane, so too the audience remains relatively mystified by the character. Another aspect of the movie whic h has garnered much well deserved acclaim is the cinematography. Welles apparently attempted to create a new style of making films, by trying to combine several such techniques into one cohesive method. This resulted in many new and innovative aspects to the movies cinematography. For example, the director employed several low-angle shots and used deep focus extensively (Cook, 2004). This was extremely modern and new for the time period, as the limitations and typical settings of movies restricted such techniques. One of the central themes of the movie is the inability to fully understand and categorise an individual’s life, certainly without their input, and the film explores this very successfully. Despite Kane’s achievements and wealth, the journalist still cannot understand his final word â€Å"Rosebud†. It is not until the end of the film that the audience is allowed insight into the meaning of the word, which has entirely nothing to do with the protagonist ’s professional career or successes. This reflects the fact that it is almost impossible to truly understand another person and that relying n the perspectives and interpretations of others is an extremely unreliable source (Sparknotes, 2012). The movie overall, certainly deserves it’s substantial critical acclaim and merits. The innovative cinematography and storytelling structure were highly creative and effective devices to use at the time. Orson Welles as

Career competence Essay Example for Free

Career competence Essay 1. Create one professional goal using the SMART goal setting techniques you learned in Week Two. How did the results of the Career Interest Profiler and Career Plan Building Activity on Competencies contribute to your professional goal development? One career goal would be to finish getting my degree here at the University of Phoenix. By doing this not only will I have a degree but I will know what it takes and what’s necessary when it comes to starting my own business. Once I’ve increased my knowledge of the business tip, I will have the ability to maximize in my career. 2. Describe how you will balance academic expectations and your personal and professional responsibilities. I will balance academic expectations and my personal and professional responsibilities by following my weekly schedule. My schedule helps me manage my time so I won’t procrastinate too much or spend too much time doing extra-curricular activities. I also scheduled free time because personal problems can develop at any given time, that way I can see to my personal problems as well. 3. How can understanding the importance of SMART criteria and your career interests and competencies help you move toward your career and academic goals? By applying these rules of SMART, I know exactly what is required of me to complete my goals. SMART criteria removes any unnecessary directions that is not needed in accomplishing your goal which makes it more realistic. I think that goals are much easier to achieve when you’re using SMART criteria

Service Learning Should NOT be Mandatory For College Students Essay

Service learning is the name for forcing college students to do volunteer work as part of their college careers. The hope is that this volunteer work will give students a better sense of civic duty, and thus, be a worthy addition to college curriculums. However, this idea relies on the faulty premise that if one is forced to volunteer that one will derive the same benefits as someone who does it out of their own desire to help. Mandatory service learning will not have the desired effect, and should not be forced upon students. It is perhaps intuitive to think that by making students help others there will be a net positive; there could be no downside to volunteering time and effort to help the community. However, a more detailed inspection reveals there are many negatives, and any positive effects are just wishful thinking. To begin with, service learning wouldn’t benefit the students’ education. Indeed, many students would be unable to volunteer in their field. This negates any argument that service learning would help the students’ education. While there may be specific cases where a student with a practical major could benefit from volunteering their efforts, this would simply be a positive indirect effect. Not only that, but in many cases such students are already effectively volunteering their time in the form of unpaid internships. If schools wish students to volunteer in such a manner they should be working with charities to establish more voluntary internships. However, as soon as students are forced to volunteer for the sake of volunteering, it no is longer about helping the student. One has to ask: why it is exclusively schools that would take up this forced volunteer work? If it was really a needed benefit to s... ...he community. The only justification for having the students do the work themselves is a sense of civic duty. Unfortunately, by forcing the students to do the work, any positive sense of civic duty will be offset by negative emotions from being forced. A better way to gain the desired sense of civic duty is through additional education that addresses the problems and their causes. In the end, the idea of mandatory service learning doesn’t make sense. Works Cited: Bringle, Robet G. and Julie A. Hatcher. â€Å"Implementing Service Learning in Higher Educations† (Excerpt). Journal of Higher Education 67.2 (1996): 221-223. Print. Caret, Robert L. â€Å"Local Students Serve as They Learn.† Examiner.com. The Examiner. 20 September 2007. Web. 9 Sept. 2008. Egger, John B. â€Å"service 'Learning' Reduced Learning.† Examiner.com. The Examiner, 2 October 2007. Web. 9 Sept. 2008.

venonous snakes :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  It all started about five years ago when my brother had gotten me a job at the zoo. My whole life I had never really been interested in snakes, I had always thought that they were useless and served no interest to me what so ever. My entire life I had always had a love for animals and wanted to go to vet nary school so I could always be around animals, so Harold had given me a chance to become a zoo keeper.   Ã‚  Ã‚  Ã‚  Ã‚  I worked at the Scotch Plains Zoo for three and a half years before it was closed down do to lack of money. While I had worked there I had become to love snakes and thought that were amazing creatures. This love grew to where I started taking in snakes that people didn’t want as pets anymore so I would care for them. I started out with two constrictors one blood python and one red tailed boa. I still have both of these snake today the python is 7ft and ninety pounds and the boa is 5 feet and about fifty pounds. At first my parents were going to have a heart attack but they accept it now.   Ã‚  Ã‚  Ã‚  Ã‚  While I was working at the zoo I applied to take the test for caring for exotic and endangered animals. It had taken forever to get my permits and even with them it is still hard to purchase a lot of animals. When I moved out of my house and got my own place I wanted to start a breeding program for venomous snakes for other zoos in the country. I don’t sell my snakes to them I just donate them so other people can see and learn from them that they are not Satan’s creatures and are quite docile.   Ã‚  Ã‚  Ã‚  Ã‚   The first snake that I had purchased was a horned pit viper (which had taken me about 5 months to get. I had to hand build all my enclosures due to the fact that each snake needs different humidity, light and enclosure space. As time gone by I had gotten two more breeding pairs one russels viper and one death adder. The two vipers have a high potency of venom but nothing like the death adder, plus the death adder has one nasty attitude problem. The death adder is the third most venous snake in the world and if it did bite me I would only have 10 minutes to inject myself wit the anti-venom or I would be dead, and even with the anti serum I would still be hospitalized for some time.

Friendship Between Male and Female Cant Exist

Friendship between two people of different genders may sound commonplace, in fact there are people who are great colleagues who share something in common, but †¦ you can call it friendship? Although we are used to socially friendships only exist between same sex and that the friendship between a woman and a man is hiding something more, in fact friendship is a relationship that builds over time and is based to share tastes, experiences, and other affinities that go beyond the sex of the person.Friends should be chosen based on the similarities and not based on sex. But it should be noted that a friendship between a man and a woman can lead to form a couple, if both are willing to risk that may imply, because if the relationship does not work can never back to maintain a friendship as they had previously. Moreover, many people think there may be only friendship between man and woman if you first had a different relationship between them.That is, we cannot get along as a couple bu t we have enough in common to be friends. It goes without saying that this type of situation is not comfortable with the current partner who is one of those friends who were couples so surely that must eventually do away losing the bond of friendship that united them. It could happen if one of them is willing to sacrifice his new love .When it comes to friendship between men and women line that separates this love relationship seems to be fine and easy to pass, even to cause confusion in any of the two when it begins to assess what would happen if were a little further. But also the friendship between man and the woman also has positive aspects It can make us see things from a different perspective. It teaches us to have a different view of relations between man and woman, and therefore a broader vision.It helps us be more tolerant of the other sex. There is no rivalry or jealousy because these feelings are peer. Men tend to be more competitive with them and women tend to be more je alous. Also you can achieve a better understanding of the opposite sex, contributing to greater understanding and appreciation of the opposite sex.. A friend from the opposite sex can be very beneficial to understand our partners and enhance our relationship.

Labour Market Analysis Report Virgin Blue Airline

Labour Market Analysis Report Virgin Blue Airline Labour demand and supply The companies that sell products to end users based on the laws of supply and demand in the market become the purchasers in the labor market since they require employees to design products and do other sorts of things to ensure that the finished products meet the requirements of the end-users. Since no employee can render a free service, companies are compelled to go into the labor market so as to purchase labor according to their considerations.Advertising We will write a custom assessment sample on Labour Market Analysis Report: Virgin Blue Airline specifically for you for only $16.05 $11/page Learn More Virgin Blue Airline determines the number of workers it demands based on some considerations. These are the costs it will incur on the labour (based on the Australian market wage), and the number of workers it needs to meet the current and predicted demands for doing business. The supply of labour in the Australian airline industry is determined by the amount of wages, salaries, as well as other benefits provided by the potential employers, and skilled workers tend to move from one employer to the other based on these influences. To make the conditions of work attractive, Virgin Blue Airline offers competitive pay, performance based rewards, travel allowances, study assistance, and many other benefits to potential employees (Virgin Blue Airlines, 2010). Labour requirements for Virgin Blue Airline increased growth Virgin Blue Airline, with a current market share of about twenty-eight percent in Australia’s airline industry, is increasingly growing to serve other routes around the world. For example, in the past one year, it has carried about 18.4 million international passengers (PPS Publications Ltd, 2010). This increased growth implies that it will need additional employees to serve the increasing number of its customers. In this regard, the company will need to hire culturally diverse employees for i t to succeed in doing global business. This will make it possible for the diverse workforce to bring different points of view in tackling issues in the airline company, which are invaluable for its success internationally. More so, since the success of a modern organization requires different inputs from people with diverse skills and experiences, recruiting such people will ensure that Virgin Blue Airline benefits from the different range of experiences that they will be bringing along for its eventual success in the international market. Since doing international business normally encounter several restrictions, for example, acceptance of the airline by the customers in another locality and customer-handling issues, Virgin Blue Airline will need to surmount these obstacles by hiring employees who are up to the task.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In additio n, another associated labour requirements in this new market is to hire employees who can speak fluently other languages, apart from English. This will ensure that the company confronts the language barrier problem that can make it lose its customers if not properly addressed. Analysis of Virgin Blue Airline existing workforce to determine areas of excesses and shortages Virgin Blue Airline, launched on 31 August 2000 with less than three hundred employees, currently employs about three thousand workers, and the number is still growing. However, until recently, the company had been concentrating on employing younger workers who were below thirty-five years of age. This raised questions about the company’s hiring process. For example, a group of eight mature former flight attendants sued the company for discrimination. They accused the airline company for not giving them jobs because they were above thirty-five years of age (Weller, 2006). The company lost the case and compens ated the former flight attendants. This implies that there are shortages of mature employees in the company and an excess of younger employees. It is important to note that experienced workers bring in the skills and attitudes that a company can utilize for its success, especially in the international market. Another area where there is shortage is in the number of female employees that the airline has. This shortage has arisen because of the increased requirement to travel to other countries around the world. Since it becomes difficult to strike a balance between work and family commitments in such situation, a number of females have stayed away from working with the company. Analysis of Virgin Blue Airline current workforce suitability to meet current and predicted demands for labour In as much as Virgin Blue Airline had been concentrating on hiring younger employees, its current workforce has the capacity to meet the current and predicted demands for doing business in the aviatio n industry. The company has established an effective culture that ensures that its operations run smoothly. The company has a top management team consisting of twelve professionals who have served in various capacities in the company since its inception ten years ago. Bruce Highfield, HR director for Virgin Blue, says, â€Å"Having a top team that really works effectively together is really half the battle. Culture starts at the top, and the leadership style of the boss is what filters down† (The Reed Group Ltd, 2010, para. 7).Advertising We will write a custom assessment sample on Labour Market Analysis Report: Virgin Blue Airline specifically for you for only $16.05 $11/page Learn More Even though it has established a cohesive management team, the company goes at great lengths to recruit competent workers who are able to preserve its unique culture as well as meet its current demand for business and future expansion. Besides the thorough recruitmen t process, the company ensures that its workers remain motivated and committed in accomplishing their duties by properly assigning tasks, carrying out employee appraisal programs, meeting their expectations, and involving the employees in different aspects of decision making within the company. Analysis of current and predicted external labour supply data Between 1980 and 2000, the Australian labour force has been increasing an estimated rate of two percent due to the full entry to the labour force market of the baby boom generation, increased participation of women, and overseas migration (McDonald Temple, 2008, p.2). Currently, it is estimated that the country’s labor force is growing at 3.1 per cent per annum and this rate is falling (Australia Bureau of Statistics, 2010). Moreover, this labour supply growth rate may fall further if there will be no international migration. Since Australia’s population is likely to grow, this will create a multiplier effect upon th e demand for labour in the aviation industry. The country’s labour force is and will have to confront the difficulties of its ageing population. This difficulty will lead to possible replacement of the elderly labour force with young labour force resulting in certain labour shortfalls and skill gaps in the country’s airline industry. Recommendations for workforce planning Virgin Blue Airline has experienced incredible growth within a short time. Therefore, to ensure its continued success it should develop a workforce planning tool that ensures that its objectives are matched with the needs of the employees. It can achieve this by identifying the key abilities of its potential future workforce, engaging in an accurate analysis of its current workforce numbers and capacity, carrying out a gap analysis to make a comparison between the projected workforce supply to the workforce demand forecast, developing workforce strategies and projected funding impact, and implementing and reviewing workforce plans. References Australia Bureau of Statistics, 2010. Labour Force, Australia, Sep 2010. [Online]Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Australia Bureau of Statistics. Available at: abs.gov.au/AUSSTATS/[emailprotected]/mf/6202.0?opendocument#from-banner=LN . McDonald, P. Temple, J., 2008. Demographic and Labour Futures for Australia. [Online] Australian Demographic and Social Research Institute. Available at: https://docs.google.com/viewer?a=vq=cache:qljwbbJOR-kJ:www.immi.gov.au/media/publications/research/_pdf/demo-labour-supply.pdf+labour+supply+in+australiahl=engl=kepid=blsrcid=ADGEEShDeknLiq7JDVILE9svPMStJG3bnqMhCGNXz7B6pjr7e2xbuBle55KDBIzAfpr0M6UsweWBpEQm-h08WSoIqrjxo4MqvzNe6CnDVXL4slk9wPungSuDoil0gVXTaZ0GlV7sGeRdsig=AHIEtbQUF4_lXNhdYKJh520dWOvAiU7GXA . PPS Publications Ltd, 2010. Virgin Blue’s growth coming from international routes; 18.4 million passengers carried in last 12 months. [Online] PPS Publications Ltd. Available at: anna.aero/2010/06/08/virgin-blues-growth-coming-from-international-routes/ . The Reed Group Ltd, 2010. Breaking in a new culture: the Virgin Blue story. [Online] Reed Elsevier A ustralia Pty Limited. Available at: humanresourcesmagazine.com.au/articles/0b/0c01a00b.asp . Virgin Blue Airlines, 2010. Benefits. [Online] Virgin Blue Airlines. Available at: virginblue.com.au/AboutUs/Careers/Benefits/ . Weller, S., 2006. Discrimination, Labour Markets and the Labour Market Prospects of  Older Workers: What Can a Legal Case Teach Us? [Online] Victoria University, Melbourne. Available at: https://docs.google.com/viewer?a=vq=cache:wt3nsispaZsJ:www.cfses.com/documents/wp31.pdf+international+labour+market+airline+industryhl=engl=kepid=blsrcid=ADGEESg1ZC8Oztnhf2FsvXiNXpR21CHKoXe3h0DNAZXmjrJ1cokwJK3tCXXtC87LAY1ixnel2qCRwGrXF_oJpQPHMbOBVFuN_qQKduT7boL0MMHDauVRwd5YDGB6ur2BDD6KZU0zX_COsig=AHIEtbSsbjcti5KH_bI_k0IlfKcbQTCsbA   .

Biological Psychology

Biological Psychology Core assumptions of the biopsychological approach The core assumption of a biopsychological approach is the fact that illness and health come as a result of a given interplay. In this case it should be known that this interplay revolves around factors like psychological, social and even biological aspects. Most notably, there is always an initiative and attempt to understand the aspect of psychopathology that is done through proper examining.Advertising We will write a custom essay sample on Biological Psychology specifically for you for only $16.05 $11/page Learn More This is the examining of different interactive influences that play a big role in biology and learning. In addition, cognitive processes are also examined to understand psychopathology in a better way. As far as this core assumption is concerned, there might be an example where an individual’s style of thinking makes him vulnerable to a given disorder (Pinel, 2002, p. 23). Historical di sciplines that converge to create biological psychology Closely tied roots of biology and philosophy have always converged to create biological psychology. These are historical disciplines that have been in existence for some time thereby their convergence creates a new discipline. It should be known that the roots of psychology are ancient but they have always been recreated by the emergence of philosophy and physiology that are new disciplines. In the process, there has been a special role of biological psychology that as emerged as a result of these new discipline (Pinel, 2002, p. 47). Social and philosophical disciplines have also converged with biology to create this new disincline in one way or the other. Earliest examples of a biological approach to studying behavior The earliest examples can be traced from the way human behavior functions. There was some research on the human brain structure to try and understand the principles of evolutionary biology. Another example is whe re people could ask how prescribed drugs could be able to treat different behavioral effects. There are other earlier methods that could be used to understand how the brain works by proper analysis to assert whether some behavior can be associated with different traits(Pinel, 2002, p. 78). Cross cultural utilization of biological bases of different behavior is another earlier approach that was used to study behavior in one way or the other. Modern careers that have resulted from studying biological psychology There are different careers that have emerged as a result of studying biological psychology. Careers in neuroscience have emerged and this where people have been able to study the nervous system as time goes by. Counseling psychology has also emerged as a career because there are individuals who study psychology with an aim of being counselors to different people (Pinel, 2002, p. 125).Advertising Looking for essay on psychology? Let's see if we can help you! Get your fi rst paper with 15% OFF Learn More There has also been an emergence of psychologists who have been able to practice because biological psychology is a wide field. Psychologists have always been academicians or professionals in the field of biological psychology. Researchers have emerged in biological psychology because there are certain aspects that come about as time goes by. How biological psychology is viewed by other professionals Professionals in psychology today lay more emphasis on different behavioral perspectives that have been enhanced by biological psychology. This means that they view biological psychology in a positive way because it has assisted in various areas. In this case, biological psychology has been appreciated because it is able to look at how environmental variables affect behavior. As a matter of fact, professionals in psychology have been able to team up with others who specialize in biological psychology to enhance research with an aim of co ming with new solutions to different problems (Pinel, 2002, p. 63). This means that biological psychology is a core discipline that has been embraced by these professionals for long term sustainability. Reference List Pinel, J. (2010). Biopsychology. New York: Prentice Hall.

How to Survive Your Group Interview

How to Survive Your Group Interview These days, companies are all about efficiency. And sometimes, unfortunately, that leads to a Hunger Games-ish approach to hiring, where multiple people are brought in for a single position interview. Let’s face it- unless you’re truly at ease in front of a group of people talking about yourself, this kind of job interview can feel about the same as that nightmare where you’re sitting in school, and keep getting flubbing answers in front of the entire class. It doesn’t have to be that way- let’s look at ways to tackle the group interview process (either with a crew of fellow interviewees or a panel of interviewers) so that you’re looking good and increasing your chances for getting to the next round.The Panel Interview (a.k.a. The Firing Squad)When you walk into a job interview room and multiple people from the company are already there, your resume in front of them, lined up like the Supreme Court waiting to interrogate your fitness for the job, it can be intimidating. As a rule, one-on-one interactions are easiest for us to handle. This panel interview adds a number of dynamics: different personalities, different expectations, possibly different levels of involvement in the job you’re seeking. That’s a lot of navigate without warning (or at least without knowing ahead of time what the interviewers would be like). Let’s look at some top strategies for dealing with the panel interview.1. Don’t show fear.It’s true in the animal kingdom, and it’s true on the job hunt. When you walk into the room, whether you expected to be greeted by a panel or not, don’t be intimidated. Fall back on the interview skills you’ve been practicing. (You have been practicing those, right?)Make eye contact as you walk in the room.Shake hands like a boss.Don’t slouch! Keep your posture straight, but not too rigid. You want to look confident, not stiff.2. Learn and use the panel membe r’s names.Make sure you know the names of each of the people interviewing you, and be sure to address them by name throughout. It’s a nice personal touch, and shows you’ve been paying attention. â€Å"Mike, that’s a great question. In my experience†¦Ã¢â‚¬  â€Å"Linda, I’m glad you asked that. At my previous job†¦Ã¢â‚¬  It gives a more conversational tone to the interview, and makes it feel more like a give-and-take instead of a firing squad.3. Make sure you know what each person does, and roughly why they’re in the room.Chances are, each person is there because they’re invested in this job opening somehow. Maybe the role has two managers, and a Human Resources rep is there to facilitate. Perhaps the person who holds the job you’re applying for works with multiple departments, and they want reps from each department to feel comfortable about the hiring choice. Whatever the case may be, it helps if (when you learn the names) you also make note of each person’s role. If it’s not made clear, it’s okay to ask. â€Å"Linda, can you tell me more about how your team works with the person in this role?† Again, it’s better to make this an engaging conversation.You can take notes to make sure you have everyone straight, but keep them brief, and don’t spend much time writing and breaking eye contact.4. Don’t focus too much on any one person.Obviously, when someone asks you a direct question, you’d want to start by making eye contact and launching into your answer. However, try to move back and broaden the answer so that it feels like you’re talking to all of them. Vary your eye contact, and make sure you’re addressing each person at some point.A trick you can use while answering questions: call back to other points, if they’re relevant. â€Å"†¦And that’s the biggest challenge I faced in my last job. To Mikeâ€⠄¢s point earlier, it’s a situation that helped me grow professionally.†5. Answer questions like you would for any other job interview.Odds are, the questions themselves won’t be different in a panel interview- just the format is different. So you can expect to field the same kinds of questions you were already prepared to face (experience, anecdotes, skills). Stick to that gameplan! It’s just a matter of balancing that same conversation between a few different people.6. Get everyone’s contact info.It may be that you only dealt with Jeff from HR previously, but you’ll need to send individual follow-up thank you notes to everyone who met with you. At the end, it’s a good idea to ask for everyone’s business card- or if they don’t have those, be sure to get at least an email address. â€Å"Jeff, would you be able to send me the contact information for everyone in this meeting?†The most important part of a panel interv iew is keeping your cool, and your confidence up. You’re already prepared for an interview, so you don’t need to be thrown by the fact that there are more people to talk to. Whether it’s one person or four, remember: the focus is on you, your achievements, and your many qualifications for this job.The Group Interview (a.k.a. Interview Thunderdome)The other unusual group interview format you may encounter is the kind where you come for your interview, only to find several other candidates waiting in their own interview suits, arriving at the same time for the same interview appointment. This is not an uncommon interview format in early rounds, when companies are trying to narrow the applicant pool to the true candidates. It can also feel like walking into a gladiator competition. There’s only one job opening, but there are at least several of you. How do you make sure you come out on top?1. Enter confidently.Whether you expected the group format or it thre w you for a loop when you walked through the door, don’t let that show. Once it’s apparent that you’re all there for the same interview, embrace it. There’s no changing it now, so don’t show disappointment, dismay, or fear that your interview prep was for a different format, and ohmanwhatdoIdonow? Stay cool, keep your posture and your eye contact going.2. Make friends- really!You know the reality show clichà ©, â€Å"I’m not here to make friends?† Ignore that. You’re not here to expand your social circle- you have a job to get. But you don’t lose anything by being nice to the people who are in the same position, if you have a minute for small talk ahead of the interview. Worst case, you’ve broken the ice. Best case, you’ve made a new networking connection, regardless of whether either of you gets the job. You don’t need to cultivate the kind of relationship where you’re vacationing together o r arranging playdates with your kids, but being friendly is an easy way to help put yourself at ease. Shake hands, ask neutral questions, learn names. It’s worth the effort.3. Don’t be intimidating.Yes, only one of you can get the job. Yes, that means you have to eliminate the competition somehow. But being aggressive (talking over the other people), trying to run down others so you look better, or going for straight one-upmanship isn’t necessarily going to help you. And in fact it could hurt you, if the group interview format is a test to see how well you interact with others unexpectedly. Be on best behavior, and focus on the skills and experience that make you great for this job. Don’t worry about the others.4. Don’t be intimidated, either.Again, you want your confidence level to stay up. Focus on what you’ve practiced for your interview, because you’re still going to need those talking points and body language. The main difference is that you may have to think on your feet, and you may have to wait a bit longer than usual between questions, but this is still a job interview, and you know how to tackle this.5. Be yourself.Again, don’t worry about the others. You got this interview on your own merits, so stick with that and make sure you’re not stretching to be what you perceive the others to be.6. Speak up, but don’t talk over others.It’s not about who’s the loudest. You want to be memorable, and you should make sure that you’re being noticed, but don’t try to answer every question. And definitely don’t interrupt others, or insert yourself in their questions. You’ll get your turn, and you can focus on shining in your own speaking opportunities.7. Listen to everyone.It can be tempting to tune out everyone who’s Not You, but it’s important to listen to what everyone else is saying. It can help you gauge how the conversation is going, a nd what you should be highlighting in your own answers. You also want to make sure that you’re not just repeating what other people have said- you want your answers to be unique to you.8. Follow up.It’s especially important to tick off all the boxes when you’re directly up against other people. Get the interviewer’s contact information, and promptly follow up with your thank you note. This shows you’re On It, and this little bit of organization and effort can give you a nice boost coming out of the interview. If you didn’t expect the group interview format, don’t point that out in your note. Just keep it at a simple, â€Å"I really enjoyed the opportunity to talk with you and the others today. If there’s any other information I can fill in, or questions I can answer, please don’t hesitate to let me know.†Whether you’re facing a panel of interviewers or a squad of potential competitors, the most important th ing to keep in mind is that at heart, this is still the same old job interview. Keep doing what you’re doing- neat clothes, good body language, a solid roster of examples and talking points to bolster your resume- and you’ll be just fine.

Wal-Mart Essay Example | Topics and Well Written Essays - 250 words

Wal-Mart - Essay Example In order to achieve this, Wal-Mart has mostly relied upon foreign vendors. â€Å"From the beginning, like other discounters, Walton had bought goods wherever he could get them cheapest, with any other considerations secondary† (Ortega, 1999, p. 205). By doing so, Wal-Mart has partly moved against the interest of America since the local business was affected and more foreigners were involved in the business than Americans, yet Wal-Mart was able to make the profits beyond expectations at the end of the day. Wal-Mart has been conventionally criticized for its supplier base and marketing strategies, though whatever it did worked at least for Wal-Mart. Although Wal-Mart has actually chosen diversity as a tool to encourage the associates to optimize on their skills (Walmart Corporate, n.d.), yet the emphasis on diversity also provides Wal-Mart with a smart way out with the inclusion of foreign vendors in the Wal-Mart’s

Love DISABILITY & PHYSICAL ACTIVITY Essay Example | Topics and Well Written Essays - 1250 words

Love DISABILITY & PHYSICAL ACTIVITY - Essay Example This report discusses the major barriers that restrict disabled people in accessing and progressing within the available sporting infrastructure in Darlington Borough, in United Kingdom. Bone and Meltzer (1999, p14) define disability as â€Å"any physical or mental state that limits movements, activities or senses of the affected person†. According to Arthur and Finch(1999, p41), persons with disabilities includes â€Å"people afflicted by long term mental, physical, intellectual, or sensory malfunctions, which limit their ability to participate fully and effectively in society like other able people†. Disability could be temporary, permanent or it could recur periodically within the life span of the affected person. Darlington Borough has an estimated population of 99,475 (PMP, 2009). Elderly persons aged 65 years and above account to 17% of the total population in the region, compared to national average of 16%. The proportion of people aged below 40 years in the borough is less than the national average. About 31% of people in the area do not have private cars for transport (PMP 2009, p16). This limits access to available sporting facilities, especially among the disabled persons. The region has unemployment rate of 4%, which is above the national level in the United Kingdom (PMP 2009, 37). According to PMP (2009) disabled persons account to 10.6 % of the entire population in the borough. Most of the disabled are elderly persons aged over 65 years. Darlington borough has an estimated 107.5 hectares of land for playing pitches, but only 39% of this area is available for public use (PMP, 2009, p65). In spite of economic prosperity in various regions, people with disabilities encounter higher levels of social, economic and political isolation compared to those without the condition (Andreasen, 1995, p 17). These challenges permeate into sports across different regions and Darlington is not an exception. Although factors such as age, ethnicity, gender,

Juvenile Gangs Research Paper Example | Topics and Well Written Essays - 1250 words

Juvenile Gangs - Research Paper Example Being raised in an economically depressed neighborhood can understandably lead youth persons to think that their lives are unimportant and thus want for a sense of identity. The social construction gangs offer provides juveniles with a sense of belonging, a particularly significant need for developing youths. In many neighborhoods, adolescents are actively recruited or are intimidated into becoming gang members and seemingly have little choice. â€Å"A few [teens] are virtually born into gangs as a result of neighborhood traditions and their parents’ earlier and perhaps continuing gang participation or involvement in criminal activity† (Moore, 1978). The gangs offer disenfranchised kids, who are undergoing feelings of isolation, a connection to a family-like atmosphere. Some of these youths are wavering between what they consider as their adopted and native cultures but feel a connection to neither. There are many reasons that youths join and remain loyal to gangs, all of which are complex and possibly incomprehensible to the general public. This discussion will briefly explain why juveniles join gangs then discuss gangs themselves, their motivations, general make-up, characteristics, and trends concerning street gang activity. There are numerous early factors that can lead juveniles to become gang members in addition to what might be the most obvious, living in abusive households. Poverty is another of the more significant factors. According to research conducted by the Children’s Defense Fund, nearly one fifth of all youths live below the poverty line in American cities. â€Å"Poor neighborhoods, especially ‘inner-city war zones’, generally have relatively high crime rates, unsatisfactory schools and unhealthy living conditions. They provide a child with few resources, negatively affect development and increase the chances a child will become violent† (â€Å"Rosado†, 2000, p. 15). Children who are subjected to t wo or more risk factors such as poverty and abuse, have a significantly higher risk factor of participating in criminal behavior and juvenile violence. Inner city ‘battle zones’, which have grown significantly in many of the country’s small to medium-sized towns in addition to the larger urban sections of major cities, are described as those areas in which most youths over 14 years old has attended the funeral of more than one friend, a very distinct definition, one that is difficult for most Americans to fully comprehend. (Garbarino, 1999, p. 40). Because youths living in disadvantaged neighborhoods are often ostracized from mainstream society due to their inability to afford similar material goods or the education that would afford them with the means to leave, many of these juveniles grow up under an umbrella of bitterness, anger and open contempt of the societal rules and government laws of the same society that rejected them. This circumstance makes it easie r for them to rationalize their own deviant behaviors because they are merely doing what they believe necessary so as to give themselves a chance at something beyond their present life condition, a chances they not offered elsewhere. Their perception of rejection by the society at large also instills an attitude of despair and hopelessness among youths who are already suffering from other unfavorable conditions, reinforcing the idea that life will likely always be this painful, empty

The Hyper Modern City Essay Example | Topics and Well Written Essays - 1000 words

The Hyper Modern City - Essay Example In ‘Drifting in Las Vegas: A Postmodern Ethnography’(1995), the author speaks of how American, British, as well as other geographies have been shaped to be similar to Las Vegas and other brands to make cities as carnivals: The super-hyper version is Las Vegas. I call Las Vegas the Versailles of America ... long after Las Vegas’ influence as gambling heaven has gone, Las Vegas’ forms and symbols will be influencing American life. That fantastic skyline! Las Vegas’ neon sculpture, its fantastic fifteen-story high display signs, parabolas, boomerangs, rhomboids, trapezoids and all the rest of it, are already staple design of the American landscape outside of the oldest parts of the oldest cities. They are all over every suburb, every subdivision, every highway ... They are the new landmarks of America, the new guideposts, the new way Americans get their bearings (Wolfe 1965, p. xvi) The Cambridge Advanced Learner’s Dictionary (2003) defines utop ia as â€Å"(the idea of) a perfect society in which everyone works well with each other and is happy†. Due to technological advances, the speed of our lives has increased with the speed of communication, fast foods, and the information age so much so that we try to create our own utopia. Like the thousands of images flashing before our eyes on television, at the cinema, everywhere, we want it our way and we want it now.

The effectiveness of coaching Research Paper Example | Topics and Well Written Essays - 1250 words - 1

The effectiveness of coaching - Research Paper Example cooperative of all team-players need to learn how they can best benefit their team, and for that, there are coaches: A fatherly figure, a mentor, a team-motivator and an inspirational leader, all combined into one, all at the source of the integrity and unity of a team. Great coaches have been known to drive mediocre teams to blinding success and successful teams to record-breaking levels of it. But how do they manage to achieve this, and how important exactly is a coach for the team? This question is answered through the examples of some of the greatest coaches of our time. Consider for example, Vincent Thomas Lombardi, or Vince Lombardi as he is better known, who is best known for being coach to the Green Bay Packers during the 1960s. When Lombardi first stepped on to coach the team in 1958, the team was going through one of its worst spells in history. Lombardi found a dispirited, disheartened team who had almost no support from the angry Green Bay and community and who owing to its abysmal state was in dire financial conditions as well. When Lombardi accepted to coach the team, he taught the team the first lesson that any coach primarily teaches his team – that it was not the statistics that determined the success of a team, nor the players that ensured it; rather it was the abilities of the players, developed through training and perseverance, and the mind-frame behind those abilities that drove a team to victory or success. Through punishingly exhaustive training sessions and incredibly motivating coaching, Lombardi was able to drive the te am to a success point not achieved by perhaps any rookie coach in history. Lombardi made it a point to incorporate a religious aspect into his coaching, earning him the title of The Pope. After the Packers lost the first Championship game under Lombardis coaching, which was to be his first and only championship loss as coach for the team, Lombardi motivated his team and told them that it would indeed be the last of

The Hyper Modern City Essay Example | Topics and Well Written Essays - 1000 words

The Hyper Modern City - Essay Example In ‘Drifting in Las Vegas: A Postmodern Ethnography’(1995), the author speaks of how American, British, as well as other geographies have been shaped to be similar to Las Vegas and other brands to make cities as carnivals: The super-hyper version is Las Vegas. I call Las Vegas the Versailles of America ... long after Las Vegas’ influence as gambling heaven has gone, Las Vegas’ forms and symbols will be influencing American life. That fantastic skyline! Las Vegas’ neon sculpture, its fantastic fifteen-story high display signs, parabolas, boomerangs, rhomboids, trapezoids and all the rest of it, are already staple design of the American landscape outside of the oldest parts of the oldest cities. They are all over every suburb, every subdivision, every highway ... They are the new landmarks of America, the new guideposts, the new way Americans get their bearings (Wolfe 1965, p. xvi) The Cambridge Advanced Learner’s Dictionary (2003) defines utop ia as â€Å"(the idea of) a perfect society in which everyone works well with each other and is happy†. Due to technological advances, the speed of our lives has increased with the speed of communication, fast foods, and the information age so much so that we try to create our own utopia. Like the thousands of images flashing before our eyes on television, at the cinema, everywhere, we want it our way and we want it now.

Case Study Report LVMH in UK Essay Example | Topics and Well Written Essays - 3250 words

Case Study Report LVMH in UK - Essay Example re Performance of Louis Vuitton†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.14 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.†¦..14 Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..17-20 Louis Vuitton Louis Vuitton Moet Hennessy (LVMH) known as the world’s biggest luxury goods merchandiser operates based on four main segments viz. the product categories, manner of distribution of the commodities to the final consumer, promotional activities regarding the finished products for gaining increased consumer attention and setting price points. To this end, Louis Vuitton renders increased stress on the activities concerning product development, distribution management and promotional activities for which activities concerning setting of hi gh price points becomes easily countered. The luxury group through the opening of highly decorative stores in the regions gains the attention of huge number of customers. This aspect caters to the distribution activities of the company. Further, Louis Vuitton makes huge amount of expenditures on advertising activities to make a large number of consumer aware of their shops and product categories and different ranges. However, the price mix followed by Louis Vuitton cannot be said to be customer friendly. Rather, the luxury goods manufacturer through the setting of high price points endeavors to gain a huge margin on the products manufactured and sold through its various outlets. The margin gained by selling the products at high price points is around 40 to 45 percent, which helps it to sustain itself in the luxury market. Focusing on the consumer portfolio of the luxury group, Louis Vuitton Moet Hennessy

Urban vs Rural India Essay Example for Free

Urban vs Rural India Essay Urban vs Rural India About 80 per cent of the Indian population live in villages. When travelling through the length and breadth of this subcontinent, one can really visualise the difference betweenrural  and  urban  India. There is a big difference between urban and rural India. One of the  major  differences that can be seen between rural  India  and urban India, is their standards of living. People living in urban  India  have better living conditions than those living in the rural parts of India. There is a wide economic gap between rural and urban India. Rural India is very poor when compared to Urban India. Another difference that can be seen between urban and rural India, is their education. In rural India, the parents seldom educate their children, and instead, make their children work in the fields. Poverty, and lack of sufficient infrastructure, can be attributed to the lack of education in rural India. When considering homes, about three-quarters of the households in urban India live in pucca homes. On the other hand, only a quarter of the people in rural India live in pucca homes. While groundwater is the main source of drinking water in rural India, the urban people rely more on tap-water. Urban India is almost electrified when compared to rural India. One can even come across villages where electric power is not yet available. When comparng the sanitary facilities, it is limited in rural india. About 90 per cent of the households in rural India do not have latrines, but this is not the case in urban India. Most of the developments have not yet reached the rural parts of India. With regards to health care as well, rural India lacks  good  hospitals when compared to urban India. Some of the rural areas even lack a dispensery. Summary: 1. People living in urban India have better living conditions than those living in the rural parts of India. 2. Rural India is very poor when compared to urban India. 3. In rural India, the parents seldom educate their children, and instead, make their children work in the fields. 4. About three-quarters of the households in urban India live in pucca homes. On the other hand, only a quarter of the people in rural India live in pucca homes. 5. Most of the developments have not yet reached the rural parts of India. 6. With regards to health care, rural India lacks good hospitals when compared to urban India.

RC Cola Marketing Plan

RC Cola Marketing Plan The product for the particular assignment is RC Cola which used to be a product of Royal Crown Cola Inc till 2001. In 2001 Company sold Royal Cola International to Cott International, now all the brands are under the acquisition of Cott International. For the purpose of this assignment we will be looking at the marketing plan for the product that is drafted particularly for the country from which I belong Pakistan. A reason for choosing this product is more a personal reason. RC Cola was one of the favourite drinks when i was a school boy and in late 1990s RC Cola started to lose its popularity and starts to fade away. After sometime it was out classed by Pepsi and coke. I have tried to draw out a marketing plan for RC Cola because i know that there are so many people in Pakistan who used to fancy RC Cola in their childhood and want it to make a comeback. For the purpose of making a marketing plan for the chosen product, we will do the situation analysis of the Soft Drink Industry in Pakistan. The Marketing Strategies that can be adopted by the company to gain competitive edge and the Marketing Mix for the product. The later part of the assignment looks at the Actions that should be taken in order to implement the plan and any control measures that should be taken to make the plan successful. In the end we will draw out a budgeting plan that should be allocated for the advertisement campaign of the product. Marketing Objective The objective of drafting out the marketing plan for RC Cola is to win the market share in Pakistan and beat Pepsi and coke which are the two big competitors in that region. This objective is set because in past RC Cola has been the market leader for more than 20 years in Pakistan and there was no competition. This object might be difficult to achieve but is not impossible as RC cola has a very strong brand name which is a strong edge. Only thing needed is to formulate a right strategy and to make adjustment to the product according to the strategy. Industrys Situation Analysis Before drafting out a marketing plan for the chosen product it is important to analyse the industry situation. It includes the analysis of strengths and the weaknesses along with the opportunities and the threat that can affect the choice of the marketing strategy that we will adopt. At the moment the soft drinks industry of Pakistan is dominated by the products of Pepsi (market leader) and coke. Strengths Due to the hot weather conditions the Pakistan soft drink market has enjoyed a massive growth in the terms of volume. Soft drinks industry comprises of carbonated drinks, juices and milk shakes etc. Among all of these carbonated drinks have the highest market share. This is because the change in the lifestyles of the people, as it is perceived that drinking a soft drink makes the person look cool. The sales analysis of the soft drinks industry in Pakistan shows that the sales have grown in both ways firstly people buying sales directly from the cold drink shop and secondly people going to hotels and having drinks with their food. This clearly shows that the soft drinks have become a part of the culture and have out classed the homemade drinks i.e. Lassi (drink made by adding milk, yogurt) etc. Weaknesses The sale of soft drinks is normally seasonal; it achieves its peak in the summer and then starts to fall down as the summer progresses to meet winter. The soft drinks like Lemon and Orange squash are not strong enough in reputation to beat the traditional drinks which are made by adding two spoons into water, mostly known as Sandalwood the best one in Pakistan are Roh Afza and Jam e Shiri. Opportunities Government of Pakistan has reduced taxes such as VAT and Excise in order to attract more foreign investments. The labour is very cheap in Pakistan along with the running costs of a factory. This makes it easier to install and run the factory. Threats Increase in the awareness of heath related issues, people have started to turn towards fresh juices. Education providers and media have raised health related issues caused by the regular use of carbonated soft drinks Mostly people in Pakistan are now becoming self conscious about their diet and have preferred not to use cold drinks as it contains ingredients that increase obesity. Marketing Strategies Marketing strategies that company can adopt for a specified product are: Cost Leadership Strategy Mass Marketing Cost Leadership Strategy Cost leadership strategy is a strategy which involves company trying to win the market share by targeting the cost sensitive customers. Company should consider this strategy for several reasons. Which are listed below. The average income per person in Pakistan is very low and the soft drink companies like Pepsi and coke have increased their prices in recent past. Looking at it as an opportunity Cott international can keep their prices low as it use to have in past and try to capture the market share. There are about an average of four kids per couple in a country like Pakistan, most of the kids are school going and they need pocket money but due to low average income kids dont get enough pocket money. If company keeps the cost of RC Cola low than that school going kids will be potential customers. There is a tradition in Pakistan that people are invited on marriage ceremonies where food and drinks are served. By keeping the cost low will encourage those people to buy RC Cola as they will want to save money on something. Mass Marketing Mass marketing is a strategy in which company ignores the market segment and go into target everyone, everywhere with one offer. Mass marketing is suitable as well in case of Cott International for the following reasons. It is companys objective to gain as much market share as they could to become a market leader. For this Cott International has to start a massive marketing campaign starting from the south of Pakistan and going up to the northern areas of Pakistan. Cott International should use print media and television advertisements as these two are the mostly used modes of media in Pakistan. Marketing Mix Strategies Marketing decisions cannot be made without looking at the factors such as: Product Price Place Promotion People Process Physical Evidence Product Product is a term which refers to the tangible (physical process) and services. Before starting the marketing campaign Cott International should think of about the presentation of RC Cola. Decline of RC Cola shows that there was something wrong in the product or there was something more well in the products provided by Pepsi and Coke. Rebranding of the product is not an option in case of RC Cola as it is an internationally recognised brand and has a history of more than 100 years. It is consumed by children and adults all over the world. Rebranding in case of RC Cola means that the name of Royal Crown will be replaced by a new brand, which will not be an effective move. Company should try to improve the quality of the product, for example they should try not to use Caffeine in the drinks as they used to have. As mentioned above people in Pakistan have become more aware about the health and hygiene issues and they know that Caffeine is not good for the health in long term. RC Cola should try to improve the taste of their drink, this is because it tastes a bit bitter as compared to Pepsi and Coke. Currently the there is no variety in the taste and they are only offering RC Cola and RC Cola Diet. Company should look to launch RC Cola with variety of tastes as other companies have done. Option of developing new products such as RC Cola Cherry and RC Cola Strawberry is a good option. It should be made available in different sizes ranging from 250 ml to 2.5 Litre. Option of having disposable bottles should be considered. Price As the product has been in decline and out of market for a while so the best option is to adopt marketing penetration strategy and keeping the prices low. This is because our objective is to gain the market share which cannot be achieved if the prices are high. The price should not be too low otherwise it will be perceived as a low quality drink by people. As government has levied the taxes for this particular industry which has resulted in reduced cost to the company, even if company set low prices it will not incur any loss. Place This is related to how the product is made available to the customers. It is all about distribution of the product in market. Traditionally in Pakistan the soft drinks manufacturers have links with distributions and wholesalers. So keeping in mind how it works in particular country it is advisable that company should develop relationship with wholesaler and distribution holders, where they could place their product and the product is made available to the consumers. In this case company should go for the strategy of intensive distribution that ensures that product is placed at as many outlets as possible by the company. Because they aim to cover the large number of customers, so it should be made sure that RC Cola is available in each corner of the Pakistan. Using distributions will also save the cast that would have been incurred if company has to store the product in their warehouse. Distributions somehow provide storage facility as well. Promotion This part marketing mix is of high importance to Cott International as they have to do massive promotion in order to win the market share from the current market leader. Elements of promotional mix on which company should focus more are as follows. Advertisement Sales Promotion Sponsorships Public Relations Advertisement Company should advertise on popular television channels such as Geo, Ary Digital, Aag. TV commercials should be creative and attractive as it will have impact on the thinking of the people. Currently Pepsi and Coke are very good in tv advertisements so i order to get to that level company should make a separate advertisement department. In Pakistan there are so many cultural and religious events for example Basant (spring festival), Ramdan and Eid. So company should seek to make adverts according to the festivals. Print media such as news papers and magazines are another very strong media type in Pakistan. People love to read newspapers early morning, company should advertise in popular newspapers such as Jang and The Nation. Company should use big advertisement boards in main parts of large cities of Pakistan. Using banners to advertise will be another good option. Sales Promotion It a short term incentive aimed at generating sales or encouraging consumer trial of the companys products. Company can distribute free samples of the RC Cola to the costumers so that they are made aware about the product with new packaging and taste. Company should seek to introduce new offers such as Buy a 2L jumbo size bottle and get 250ml for free. People in Pakistan love to get things for free so this will work. Company can introduce a lucky draw in which winner will get a car and runners up gets small prizes. Customers have to scratch the specific part of bottle in order to get the code then they have to sms that code with their details and they will be included in the draw. This will encourage people to buy because every time they will buy, they get a code which increases their winning chances. Company can give free refrigerators with the company logo and name on it to the retailers and can ask them to use it only for RC Cola products. Company may put vending machines with their logo in schools, colleges and universities. This will remind the people about the existence of product. Sponsorship This is when an organisation undertakes to carry the cost of hosting an event in return for advertising space. Company can sponsor Pakistan Cricket Team, by sponsoring them company will provide them cricket kits, bats and pads. On the kit of cricket team they can put their logo and also company will get space to advertise their boards on the boundaries or even on the wickets if match he taking place in Pakistan. People in Pakistan are diehard fans of cricket so there is good chance of this option to work. Company shall sponsor musical concerts of singers like Atif Aslam Ali Zafar. Because thousands of people attend those concerts, this is the good way of making sure that people remain aware about presence of product. Cott International should try to sign some cricket players like Shahid Afridi and Shoaib Akhtar to work in the companys advertisement. When people will look at their stars drinking this drink they will definitely try it. People People are included in the production and delivery of goods. People make a lot of difference to the company. They should have proper uniforms. Company should have rigorous recruitment system through which they employee well educated and disciplined staff. There should be proper training in place for the employees to carry out their duties in a perfect manner. Sometimes employees have to interact with public during some advertisement campaign, so company should make sure that there employees are friendly. Processes Company should have clear procedures and policies. Everybody should be aware of their duties and responsibility. Company should ensure that all the processes are efficient and the output is error free. Physical Evidence Physical evidence related to those aspects of the service that customer can see and feel so as to form an impression of the services or its provider. Logo: Company should have a unique sign that should make it look different from other companies. It should be distinctive in way that it reminds the customer about the quality of the product that has been provided by the company. Colour: In past RC Cola has used blue and red colour, which does not look different as the market leader Pepsi uses blue colour this might result in the misunderstanding by the customer. Vehicles: Company vehicles such as lorries and truck should be painted and must have companys logo and name on it. Budget Allocation Implementation of a plan needs finances, if there is no finance allocated to the plan than plan will always remain as a piece of paper left inside the drawer of office table. After looking at the pakistans current market rates for the advertisement, budgeted expense has been drafted which is as follows: ______à ´Ã¢â€š ¬Ã¢â€š ¬Ã¢â€š ¬___ !__ Mode of Media used budgeted expense Television Adverts 2,000,000 Newspapers 100,000 Light Boards 500,000 Magazines 100,000 Total Cost 2,700,000 Once budget is allocated to the project than company should move on to start allocating the responsibilities and tasks. The marketing plan will be of no use if capable people of staff are not assigned duties and given the deadline for fulfilling their tasks. Specify the date on which product will be launched into the market. Time to take Action Date of launching of product is set as 12th December.2010, advertising manager of the company is given 1 week time to put all the bits and pieces in order and prepare for the advertisement campaign of the product. From next Sunday every week an advertisement will be published in the most popular newspapers. Television Adverts will be advertised between 7:00 pm to 9:00 pm on tv channels like Geo and Ary. Advertisements will be placed in magazines. Marketing manager has already specified the major areas where the big light boards will be installed on which advertisement will be displayed. Lorries with a big model of the RC Cola 250ml bottle at their starts to take round of the city for whole day. People will keep this distinctive way of advertisement and will remain aware about the product. Continuous monitoring of all the activities should be carried out in parallel till the launch of product this is done to ensure that any inefficiency or weakness could be overcome by the management well before hand. Critical reflection on learning outcomes RC Cola inc was formed a century ago, when it arrived Pakistani at that time there no other cola and there were no advance mode of marketing which can be found now in Pakistan. People very not aware of these foreign drinks and were fond of traditional drinks, despite of all these factors that prevailed at that time RC Cola gained market share and soon became the market leader. Acquiring market share when there was no vast coverage of media in Pakistan makes me think that there was something in the product that prompted people to buy it again after they use it for the first time. Value is in the mind of the customer, probably there were not enough carbonated drinks in the market so the arrival of RC Cola with a sweet crispy taste should be a possible source of value to the customer. After the initial launch of RC Cola in Pakistan in 1970s-1980s the product growth was very rapid and it became market leader as mentioned already. According to my analysis of the product, the reason for its decline in first place that company did not incurred any cost on research and analysis of the development of any new product and tried to survive on the product which they had. With the passage of time the tastes of the consumer might have changed and at the same time new competitors entered the market and got hold of the situation. What do you expect from a company which do not incur any cost on research and development and when new competitors enters the market with an aggressive marketing strategy at that time company do not have enough finances to launch a marketing campaign in response. The result of all these is definitely a failure and failure always lead to the decline. Moreover the analysis of company shows that there were some law suits against them in 1990s which lead t o compensation payments and cash being dried up. In my point of view these were the problems that led to the decline of product and company itself as well. After the first glance at the assignment i thought as if this requires only drafting a marketing plan for a product that has decline and almost out of the market. But when i start to gather my thoughts on how should i start? What should i consider? I soon realise that it is not only the product which we have to look at but also the external and internal elements that will have an effect on the product directly. Than it was obvious that an analysis of the industry needs to be done. I had number of different models among which i have to use the one that best describes the situation of the industry. For the purpose of doing an industry analysis i chose to use SWOT analysis which looked at positives and the negatives of the industry in which we have to launch our product. I have a professional background of an ACCA and i thought the having studied business analysis in past and gone through all the models, it will not be a difficult task to carry out research and analysis. But my percepti on was proved wrong when i started looking at the product and in particular the company, i have never had a chance in past to study any industry so deeply and finding out what are the strengths on basis of shich you can capitalise and what are the weakness that are inbuilt in the industry. While going through industry analysis my mind was thinking of how the product strengths can be used to overcome the inbuilt weaknesses in industry on other hand i was thinking that how the weaknesses of my product can convert the opportunities that can be availed in that industry into the threats. This thinking process was ongoing throughout the assignment time. After the SWOT analysis of industry and in particular the product, i had gained enough knowledge about how the things were working and evaluating the options on basis of which i could make the product play around in market to gain customer attraction. It was time to draft a proper marketing plan because a wise man have said If you fail to plan than you plan to fail and i really didnt want this product to fail. I realised that marketing plan is not only about Marketing Mix 7 Ps. It starts from the analysis which i have discussed above than it goes on to defining the objectives which the product wants to achieve. Objectives defined should be smart and feasible once the objectives are clear than 7 Ps could be used to design a marketing mix strategy, it covers every aspect of the marketing strategy from external factors to the internal factors. Marketing mix analyse each factor individually and then links them with the objectives and missions of the company. It helps to formulate what e xactly needs to be done. Once your are sure about what should be done than there should be proper budget allocation to the project in order to meet the desired outcomes. Most of the marketing plans fail because there are not enough resources allocated to carry them out in practical. Roles and responsibilities should defined and work should be properly allocated. After all this has been done the marketing plan should be monitored on regular basis so that if there is something which is going wrong than proper actions should be taken in order to sort them out without any delay. This is what my perception about how a marketing plan should be carried out and monitored till the desired objectives are achieved. Now a days the world has become a global village and this has a vast impact on the nature of marketing. There is a big difference between a way how companies market their product now and how it used to be two or three decades ago. Marketing of a product is not limited to any physical barriers now. After the birth of e-marketing the things have changed very positively and business have gone multinationals from nationals. This has reduced the cost to the companies as well and have given a competitive advantage. Few basic market research techniques followed now a days are Surveys, Personal Interviews, Observations and Focused groups. With the birth of e-marketing these marketing researches are now more likely to be carried out via internet. To me the outcome of these market researches is not effective at all. This is because it you look at the first technique that is Surveys in which people will be handed over a form with a number of questions which they have to answer, which is then handed back to the person carrying out survey. If the questionnaire is given in person than there might b a chance that response will be 100% but the reliability of a survey depends on the sample size if the sample size is only 1000 out of a population of 1million than the reliability of the survey could be impaired. Telephonic surveys could also be carried put but it will cost a bit more and are more effective but yet again sample size is the key thing. Focus groups. In focus groups, a moderator uses a scripted series of questions or topics to lead a discussion among a group of people. These sessions take place at neutral locations, usually at facilities with videotaping equipment and an observation room with one-way mirrors. A focus group usually lasts one to two hours, and it takes at least three groups to get balanced results. But still the question arises that everyone has its own point of view and perception about the questions which are being asked. Few number of people cannot represent the thoughts of a large population. Personal Interviews are same as the focus groups but is more tended towards one on one discussion. Observation is an Individual responses to surveys and focus groups are sometimes at odds with peoples actual behaviour. When you observe consumers in action by videotaping them in stores, at work, or at home, you can observe how they buy or use a product. This gives you a more accurate picture of customers usage habits and shopping patterns. After learning alot from this assignment i tried to analyse the marketing strategies and the behaviour towards customers that is practiced in my country and i than compared it with what is happening here. My analysis was mostly based on my personal experiences that i had in past. Not to my surprised i came up with a very huge difference between two environments. Back home in Pakistan customers are not treated as they should be, the shop keepers are rude to customers and they are not cared. On the other hand the behaviour of the people towards their costumers is very courteous and polite because they know the value of having these customers as they generate revenues out of them. This assignment has enhanced my analytical skills and i have very positive plans to go back to my country after completing my course and try to work on creating a value for customers and making them feel good.

Good vs Evil in Beowulf Essay -- Epic Poems, Grendel, Anglo-Saxon

In Beowulf, the clash between good and evil is the poem's main and most significant focal point. Although the epic poem Beowulf utilizes many characteristics of Christian themes, the violence in the poem relates to paganism. By exploring the characteristics of â€Å"good vs. evil† such as Cain, Grendel and Beowulf, this paper will explore the elements of Beowulf in such a light. The Anglo-Saxon poem, Beowulf, was originally told orally then later was written down anonymously in the Old English language. It is not known who or whom wrote this poem down. What we do know is that Beowulf is the oldest surviving epic poem of the English language; the original has suffered irreparable damage in a fire. â€Å"The poem dates back to 1000 AD† (historyforkids.org). â€Å"The materials for the poem are derived mainly from Scandinavian history, folk tale, and mythology. Its narrative consists of two parts: The first relates Beowulf's successful fights with the water monster Grendel and with Grendel's mother; the second narrates the hero's victory in his old age over a dragon and his subsequent death and funeral at the end of a long life of honor† (encyclopedia.com). Both Christianity and Paganism elements were closely intertwined within the poem because there was a religion change in the early medieval Britain. Christian elements were added later in to the poem to connect further to the newly Christian audience. For example, the story of Cain and Abel is mentioned several times throughout the poem; this story is form the Christian Bible. In addition to the story of Cain and Able, God is also reference to several times as well by Beowulf himself. The main purpose of the poem Beowulf is to explain how good always conquers evil. In addition, the poem wa... ...in such as jealousy, which then lead both to act of murder. Of course, like almost every other story good vs. evil is main theme, even in The Bible. Good always defeats evil in the end as portrayed in the poem Beowulf. Works Cited Carr, Dr. Karen. http://www.historyforkids.org/learn/medieval/literature/beowulf.htm, 15 Jan. 2009, web 8 Nov. 2009 Wright, Latonya. http://www.gradesaver.com/beowulf/study-guide/short-summary/, 14 April 2000, web 8 Nov.2009 Genesis 4, http://www.childrenstory.info/biblestoryforchild/chdbblcainandabel.html?cPath=50 web 12 Nov. 2009 "Beowulf", The Columbia Encyclopedia, Sixth Edition. 2008. Retrieved November 12, 2009 from Encyclopedia.com: http://www.encyclopedia.com/doc/1E1-Beowulf.html Lazzari, Marie. Epics for Students: presenting analysis, context, and criticism on commonly studied epics Raffel, Burton. From Beowulf

To understand changing perspectives we must first look at change itself

To understand changing perspectives we must first look at change itself. Not all change is progress, whether it be large or small. People change over time, it maybe age, experience, understanding or maturity that causes this change. As people change so does their perspective, of others, of life or themselves. This is expressed through my chosen texts, Looking For Alibrandi, Bend it like Beckham and Sky high. Bend it like Beckham follows the story of Jess Barah who lives in a traditional Indian family whose dream is to play soccer professionally, except Jess's ambitions are supressed by her parents expectations of her living a traditional Indian life. As the film develops we learn Jess's father's past reflects his attitude – that is, due to their ethnic background, Jess will be an outcast. Just as Nonna Alibrandis's past influences her attitudes. It is only at the end of Bend it like Beckham that Jess's father changes and allows her to play soccer. He changes his perspective to , that her happiness is more important, as the actor who played Jess's father said â€Å"If you try – you risk failing, if you don't – you ensure it†. This is the same sort of attitude that Jess's father adopts. Jess's parents change as they begin to understand her reasoning. This is the same with Josie as she changes her perspective of her Nonna when she starts to understand her Nonna's past. During the period of time we look at Josie she changes as she experiences situations, such as John Barton's death. She is able to look at this and realise that not everything is as it seems from the outside. She recognises that money social standing may in fact not be, the be all and end all. In sky high the young girl is looking back at her past and now she has changed over time. Swinging on the clothes line is no longer fun and exciting as she has experience life. Maturity means that she can't be free as she once was as she comments â€Å"The earth spins below me. I am flying. This is similar to Jess in the film as she was once young and free to do as she pleased, but no she is tied down by her parents. In Sky High the first 5 paragraphs talk about the childhood, then it suddenly jumps to the 6th where she talks of how she is older and has changed. This sudden jump shows the extreame change that although would have happened slowly over time, the realisation of the change was sudden. The 5 paragraphs build up this image in the readers mind, then in the last paragraph our perspective changes from a fairy tale like conquest of the clothes line to the harsh reality of the situation. In Bend it like Beckham, we are given the picture of the traditional Indian lifestyle and ideals in Jess's house. This is then compared to the modern outside world of soccer, where the gender roles and expectations are totally different. The use of juxtaposition shows the viewer just how traditional and perhaps even extreme parent views really are. Jess in Bend it like Beckham has shown me that change doesn't always happen easily. It was only due to herpersistance and extreme different attitudes compared to her parents that enabled Jess's parents to change. The film uses younger characters to show the changing gender roles in society. We can see that in soccer and Jess's community the issue of gender changes to being less relevant. By using these younger characters, many people are able to relate to them, being young now or were once young. Looking For Alibrandi also uses this technique. In the book we are told of everything through Josie. This enables us to experience change as Josie does. When we look at the start of the book and then the end, we can see a significant change, although following the book through we only see a gradual change. As the reader experiences change through Josie, they are able to relate to her. Another technique that Looking For Alibrandi uses is that we aren't told of Nonna's past until late in the book. We are give Josie's perspective, that her Nonna is just a ‘ vain old women ‘. This perspective is built up and then when Josie discovers her past we are suddenly exposed to a new perspective and new understanding. Sky High has developed my understanding of change as it has shown how change can occur very suddenly. It has supplemented with Looking for Alibrandi in that time and experience lead to change. Sky High shows a negative type of change, as this girl is no longer able to let go and this has reinforced my understanding that not all change is progress. Examining Looking for Alibrandi in this context has changed my perspective of the characters. It has shown me how change occurs through understanding, and understanding means we have knowledge, therefore the power or choice to change. Every one has the ability to change.

Ecn 3000 Homework

Harris ECN 3000 Homework #1b. Use the following information to answer questions 1-13 below. Two countries, Athens and Troy, produce two goods, ships and food, according to the following production functions: 1 ship = 4 capital + 2 labor 1 food = 1 capital + 3 labor. Athens has 200 units of capital and 100 units of labor available to produce ships and food. Troy has 100 units of capital and 150 units of labor available to produce ships and food. 1. Which good is capital intensive in production? Ship 2. Which good is labor intensive in production? Food 3.In which country is capital relatively abundant? Athens 4. In which country is labor relatively abundant? Tory 5. Based on your answers to 1 – 4 and using the Heckscher-Ohlin hypothesis, which country should specialize in the production of which good? Why? According to Heckscher-Ohlin hypothesis, countries will export products that utilize their abundant and cheap factors of production and import products that utilize the countr ies' scarce factors. As I said before, Athens is capital relatively abundant, Tory is labor relatively abundant. When a thing is abundant, it becomes cheap.Thus, Athens should specialize in the production of ship, and Troy should specialize in the production of food. 6. Calculate the limits of production for Athens and Troy. The limits of production for Athens: 200/4=50 ships or 100/3=33 foods. The limits of production for Troy: 100/4=25 ships or 150/3=50 foods. 7. Calculate the domestic terms of trade for Athens and Troy in terms of 1 ship. . 8. Based on your answer to question 7, which country should specialize in the production of which good? Why? Athens’ MRT=0. 66 and Troy’s MRT=2. So we can know Athens has comparative advantage in ship, and Troy has comparative advantage in food.Thus, Athens should specialize in the production of ship, and Troy should specialize in the production of food. 9. Draw the production possibilities curves for each country based on your a nswers to questions 6 and 7. Athens 42 33 PPC CPC 0 25 50 Ships Tory 50 25 CPC PPC 0 25 38 50 Ships 10. Supposing that Athens and Troy agree to trade ships and food at an international terms of trade of 1, what observation can you make about their relative demands for ships and food?Which country experiences the greater gains from trade? 1 ship is exchanged 1 food on condition that they agree to trade ships and food at an international term of trade of 1. Athens should trade 12. 5 ships to Troy, and Troy should trade 8. 5 foods to Athens. Troy will experience the greater gains from trade. 11. Draw the consumption possibilities curve for each country on the same graph you drew for question 9. 12. Suppose Athens wants to consume only 25 ships. How many food will it be able to consume? How many ships and how many food would Troy be able to consume?If Athens wants to consume only 25 ships, 58 foods will it be able to consume. 50 ships, 25 foods should Troy be able to consume. 13. Now, a ssume that only Athens discovers a new technology that allows it to produce ships using 1. 5 capital and 1 labor. What would be the effect on the pattern of trade between the two countries? Explain. Based on your assumption, Athens will decrease the cost of the ships. Then, the limits of production for Athens: 100/1=100 ships or 100/3=33 foods. Athens maybe experiences the greater gains from trade.However, the demand of Troy cannot be ignored. Troy may not consume that many ships. 14. Suppose that instead of trading goods, Athens and Troy decide to trade 50 units of Athens capital for 25 units of Troy’s labor. How would the countries’ relative welfare be affected? If this supposition were true, after Athens and Troy trade capital and labor, they will have same number of capital and labor. Then, the trades between these two countries are unnecessary. They can produce their own goods. ———————– Foods Foods

Article †Loricia Skin Care’s Home Spa Line

Enjoy the benefits of a private and luxurious spa treatment in which all resources exist solely for you and all attention is focused directly on your needs. This is the treatment you receive with Loricia Skin Care’s Home Spa Line, specially designed to cater to the African American woman’s skin. In fact, this product is designed to fit the varied skin types that exist, and choosing Loricia’s home spa products means choosing the service that is tailored to suit the needs of your particular skin type. We have a combination for every skin type. Choose from Mature Skin Care, Oily Combination Skin Care, Normal Combination Skin Care and Dry Skin Care products that are designed to improve all skin conditions and bring out the best in your skin. The Mature Skin Care formula will pamper your skin, cleansing it from all impurities and restoring it to its natural beauty. Your inner glow will shine through with the use of Ginseng Toner and Marine Moisturizer to bring out the health and beauty of your skin. The Combination Skin Care treatment uses gentle exfoliating cleansers, Ginseng Toners, and Sage & Citrus moisturizers to remove oil, blemishes and fortify your skin against harmful grease and grime. Normal Combination Skin Care uses a unique blend of Borage Leaf and other minerals to give your skin that extra healthy glow. It also uses Restorative Marine Moisturizer to restore your skin to the glorious splendor of youth. For Dry Skin Care, trust our revitalizing Chamomile Cleansing Lotion together with Ginseng Toner and Marine Moisturizer to remove dry, flaky skin and protect your face from wind and cold elements that dry it out. Be pampered, indulged and spoiled by our unique Home Spa products that treat you as special, as though you were the only woman in the world. Made especially for the African American skin, you will be enveloped in a warm, fresh and aromatic cocoon of lavish gratification that shows in the elegance and beauty of the skin you present to the world every day. Â   Â  

Trends in marketing Essay Example | Topics and Well Written Essays - 5000 words

Trends in marketing - Essay Example This is specifically true for organizations striving to obtain a competitive advantage. This literature review analyzes existing literature that emphasizes on a retailer’s growth and usage of social media as an elaborating of their marketing strategy. This incident has only emerged within the past ten years, therefore social media study has hugely emphasized on elaborating what it is through the details of new terminology and ideas that combines its basis, and discovering the influence of an organization’s incorporation of social media on the behaviors of consumers as well as critically evaluating its features that poses ethical dilemmas to the society. This research initiates with a detailed expression of terminology that elaborates social media marketing which will be followed by a discussion of the some major themes discovered within existing research studies. Even though, the topic of social media marketing has been discusses and researched quite a lot with numerous perspectives, it has only been researches through theoretical and experimental studies, researches never concisely elaborate the advantages retailers obtain from this marketing trend (Barker and Barker et al., 2012). In reviewing the affluent excess of multi disciplinary literature, the study has become precise that researches are emphasizing on elaborating what social media marketing is as well as evaluating what aspects influence consumer behavior associated to social networking. In spite of the beginning progress created by researchers, growth in this field of study has been restricted. Research requires elaborating by offering a profound understanding of the str ategic promotional advantages retailers get from social media marketing. Further structured researches are also required to develop beyond predicted or theorized results in order to obtain insight of practical life applications and uses. This literature review touches over the disparities

FYY_SAT_E1 Essay Example | Topics and Well Written Essays - 500 words

FYY_SAT_E1 - Essay Example In order to make the children grow up into responsible and considerate adults, it is imperative that they are shown the world in its true colors right from the very early years of life. Concepts developed in the childhood become stronger later. In the childhood, movies and plays based on myths are children’s favorite. But as they grow up, they tend to loose their association with such movies and plays because they become more practical in their approach towards the world. As grown-ups, they know the world too well to believe in the fantasies portrayed by childish movies and plays. Same holds true for fairy tales. Tales like the Little Red Riding Hood or The Beauty & The Beast used to be my all-time-favorite books when I was a child because there used to be morals at the end of the story. But now they and other stories like them do not at all attract me because as an adult, I would rather read stuff that would increase the knowledge I would need in my everyday life, and not the good-for-nothing fairy tales. History is my favorite subject. Books on such subjects let me know my past better. It is essential for me to know my history in order to learn the reality.

Postmodernism- Derrida, Foucault and Rorty Essay

Postmodernism- Derrida, Foucault and Rorty - Essay Example The essay "Postmodernism- Derrida, Foucault and Rorty" examines how do philosophers Derrida, Foucault and Rorty differ in their views. Though Derrida, Foucault and Rorty tend to differ in an array of ways, still their postmodern views do evince a similarity in the sense that their philosophies do starkly come out as being a potent reaction against the salient philosophical values and assumptions that the modern period of the Western history does affiliate to. The philosophies of Derrida, Foucault and Rorty do carry a single thread in the sense that they are marked by a stark skepticism and a pervasive suspicion of the power of reason. The strategy of deconstruction contrived by Derrida does practically amount to a staunch critique of the philosophical traditions that hitherto signified the Western philosophy. The strategy of deconstruction not only does tend to expose any literary or philosophical text, but by doing so it also does vehemently try to subvert it by exposing the varied binary oppositions that envelop the salient Western ways of thinking about and perceiving reality. The technique of deconstruction tends to attempt a textual interpretation of a text, with the intent to bring to fore the alternative meanings hidden in that text. It is not a surprise that Derrida’s â€Å"idea of â€Å"deconstructing text† has had a very wide influence". In continuation of a similar skeptical sentiment, Foucault did study the salient power structures that governed an array of social institutions.

Lenovo Goes Global Term Paper Example | Topics and Well Written Essays - 1750 words

Lenovo Goes Global - Term Paper Example This acquisition was a great opportunity for the Lenovo brand; however, it also posed significant challenges to the company’s management. The key challenge was associated with differences of the American and Chinese cultures. It took almost five years before the company has managed to resolve the worst of the cultural differences (Holstein, 3). This was a process of learning of a way in which the multinational company should operate in order to succeed. In result of this experience, the company has surpassed such global players on the PC’s market as Dell and Hewlett-Packard Company (Holstein, 4). Lenovo’s sales have almost doubled in 2014 compared to 2008, and reached $39 billion. This success was partially attributed to the company’s Mergers & Acquisition strategy. The company has successfully entered many foreign markets by acquiring local players. One of the most recent acquisitions was the handset division of Google and IBM’s low-end server busi ness in China (Holstein, 4). Another success factor was attributed to the company’s capability to develop a global network. Lenovo has developed effective HR strategies based on the global approach, adopted global management principles, and created network oriented enterprise. Also, the company has managed to transform its ineffective and costly supply chain into highly integrated, cost-effective, flexible and competitive supply chain system. In order to achieve this, Lenovo’s management has eliminated excessive elements and policies, have developed effective system of performance measurement, and provided extensive training to its top managers. Lenovo has also adopted â€Å"out of box† thinking culture and against all the stereotypes have reestablished electronics assembly in the United States (Holstein, 6). Despite the fact that the workforce in the US was more costly than in China, Lenovo has

MAP Essay Example | Topics and Well Written Essays - 750 words

MAP - Essay Example In order to better the performance of students who are perhaps still in grade 2 or grade 5, various modern assessments kits have been developed to help students, parents and teachers monitor the progress of the children so that the final objectives of learning are realized through a computerized adaptive test device. Various methods of assessments which have been formulated recently to facilitate learning include MAP test method which is an acronym of the term Measure of Academic Progress. MAP was introduced to students around 2005 in order to help teachers, children and school administrators find the best methods possible to help improve learning and the performance of students. MAP works under the principle that the more grades or marks a student scores, the more the difficult his or her tests are likely to be in future. The computer which is used for the assessment and storage of results of students is thus programmed in a way that it stores all the information of students includi ng their progress in the continuous assessment tests done (DeLong 60). The Measure of Academic Progress depends on various tests administered to students during specified sessions, most preferably during the first few weeks in school. The MAP sessions cover various areas studied in schools and the probability of each student answering questions correctly determines how difficult the progressive questions will be. That is to say, when a child answers questions correctly in one test it means that the next test has to be difficult. That is when it would be possible to determine the academic progress of the child. Likewise, children who have difficulties answering questions are always given simpler questions in the next tests in order to determine if they grasped the content which was taught earlier on. This method is an effective tool for assessing students’ capabilities because of the fact that it focuses on a student’s strengths and weaknesses rather than a whole class. It therefore helps teachers in knowing the ability of each student since each student has the opportunity to do unique tests. Measure of Academic Progress of students is also important because the progressive test helps determine the intelligent quotient of children. Through this, teachers are able to identify children who are gifted and talented. It is equally vital to students because they are able to gauge their potential (Frederiksen, Mislevy and Bejar 382). Theoretically, it is right for curricular designers to employ this technology in assessing the progress of children in schools since it cannot be assumed that every child is intellectually prepared to move to the next grade. However, the MAP method has limitations. For example, it can demoralize students who might feel looked down upon given the fact that the more a student fails in an assessment test the simpler the subsequent tests become. Some students therefore are bound to take the whole test as a specimen for ridiculi ng them because they are tested on simpler things as compared to children who are brighter and are given more difficult work (Skipi 74). On the contrary, even though the application of the MAP in schools set up has bottlenecks, it is not just important to center on the limitations without considering its advantages as a primary tool for doing assessment.. Its function